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Fashion Marketing & Merchandising Diploma

ANNOUNCEMENT

In recognition of the synergy between fashion and the entertainment industry, we are pleased to announce that the Academy of Design’s Fashion Marketing & Merchandising and the Fashion Design program will now be offered under the banner of Toronto Film School.

"We are excited to announce that we will be joining the Toronto Film School brand,” says Paula Shneer, chair of the Fashion programs. “Over the past 10 years the cross pollination between fashion and entertainment has become seamless. You may go to school for fashion, but you can end up working on-set, on a movie or a music video.”

The program, now under the banner of Toronto Film School will continue to be offered at the Davisville campus and as always to be delivered by recognized industry professionals.

For more information about the program at Toronto Film School, click below:



Intake(s): January, July and October each year
Program Length: 18 months

Program Description

Beyond haute couture and the creation of fashion, the fashion industry is a fast-paced business that employs countless skilled professionals who have the drive, entrepreneurial sense and institution to be successful in the field, Highly skilled, business savvy fashion marketing and merchandising graduates are well positioned for many rewarding and exciting career opportunities.

The Fashion Marketing & Merchandising diploma at the Academy of Design blends creative and business skills training to provide the specialized knowledge students will need to thrive in the industry. Program graduates are uniquely qualified to work in Canada and around the world as:

  • Fashion Marketers
  • Buyers
  • Stylists
  • Trend forecasters and more

Specific courses explore just about every area of fashion business, including:

  • Merchandising
  • Psychology and consumer behaviour
  • Marketing
  • Image Consulting
  • Publicity
  • Event Planning
  • Entrepreneurship

Students in the program gain valueable experience through many unique projects, including the opportunity to put together an issue of FMQ magazine (featuring class work from the Academy of Design's Fashion Design program) and the chance to collobratively develop an extensive marketing plan. Class sizes are kept small so that students can benefit from individual attention. Students also benefit from the support and mentorship of faculty who are successful working professionals in the industry and bring experience and invalueable insight to the program.

Learning Outcomes

After completing the Fashion Marketing & Merchandising diploma program, graduates will be able to:

  • Speak knowledgeably about fashion history and contemporary fashion
  • Give a professional presentation with clarity, authority and confidence
  • Perform the basic mathemetics required in fashion merchandising calculations
  • Display a full understanding of colour theory, textiles, fashion terminology and trends
  • Create a visual display to show a fashion line
  • Display the skills essential to successful professional sales and showroom management
  • Analyze or create a marketing strategy for an existing product or service
  • Run or develop a profitable private label department
  • Create digital fashion designs and show proficiency in basic camera use and fashion photography
  • Function analytically within the role of a retail buyer
  • Understand the Canadian consumer market, market research techniques and target marketing
  • Understand all aspects of fashion magazine publishing, including story idea development, covers, budgets, spreads, advertising, writing and interviewing
  • Have an understanding of the fashion business envoirnment today, including business law and management and team leadership in business in Canada
  • Display competancy in online communications, with a focus on social media
  • Understand the diversity of occupations and businesses within the fashion industry and execute a personal career strategy
  • Display a job-ready portfolio (both print and online) of their work, including a capstone project and presentation to client.
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